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Just switch out the rims, re-use spokes. Bearings or even freehub refresh if needed and carry on.
That's all fine and dandy for bike geeks with nothing better to do, but normal people don't have the tools, time or skill to do that for themselves, and they're not about to acquire them just to virtue signal about speculative ecological benefits.
Problem for the average user being servicing it will come at more expense than buying another OTP