In which case there will be charges - however I did find out a few days ago that the charge for watches (per watch) was £0.20, which the government doesn't bother with as it's so small.
If you look up what the tariff rate is for shoes you can work out what you are going to pay, then add the VAT on that and plus a fee from the courier. There's no way you are avoiding the VAT, as the UK is not in the same VAT area as the EU any more, but you should be able to not pay UK VAT on your order, as you're not in the UK.
TBF it might work out ok, just as long as you don't pay double (UK VAT plus Swedish VAT), and if the duty on shoes is low.
Or they're being nice.
The company I work for sells to Europe and are paying any additional local tax and duty so that the end customer doesn't see any difference post brexit
In which case there will be charges - however I did find out a few days ago that the charge for watches (per watch) was £0.20, which the government doesn't bother with as it's so small.
If you look up what the tariff rate is for shoes you can work out what you are going to pay, then add the VAT on that and plus a fee from the courier. There's no way you are avoiding the VAT, as the UK is not in the same VAT area as the EU any more, but you should be able to not pay UK VAT on your order, as you're not in the UK.
TBF it might work out ok, just as long as you don't pay double (UK VAT plus Swedish VAT), and if the duty on shoes is low.