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I have a small online shop selling parts for people doing up old school BMX bikes, a niche market!. I stopped shipping to Europe on jan 4th and am still dealing with the backlog of lost and delayed items now.
EU customers (Germany france Italy spain) made up about 15-20% of my sales. I’ve had many messages from my regular EU customers saying they will not shop from U.K. any more. Even though the stuff I sell isn’t available there, they would rather go without than buy from U.K. with fees on arrival!
More anecdata from a friend that works for a small luxury food company based in UK but sells globally:
I asked what percentage of pre-Brexit sales came from EU: 5%, which is £20k.