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For the first few weeks the dogs were called "Puppy" as the thinking is it ends on a soft note. Once the basics are learnt then the dog's name was changed.
I did this with benny, he was even listed as puppy at the vets/groomers etc for about 8 weeks, I still use it when I want to call him in a non-serious tone i.e. "come on pup" if it's more of a gentle nudge than an outright order.
My friend's partner was an assistance dog trainer for many years and in their spare time they would have police dog puppies to stay. They'd get them at 8-9 weeks and keep them about a year. For the first few weeks the dogs were called "Puppy" as the thinking is it ends on a soft note. Once the basics are learnt then the dog's name was changed.