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It’s not cost effective for brooks.co.uk to have a separate and low volume online centre based in the U.K., especially when they probably ship most of the orders to consumers outside the U.K..
At least it wasn’t when there weren’t tariffs and other hurdles pre-Brexit. I’m guessing Brooks will get creative about fulfilling direct to consumer orders in the UK, like sub-contracting off the fulfilment of their website orders to wiggle under the Brooks brand, lol.
Adhiero
A manufacturer like brooks selling direct to consumer on their website has to maintain their retail price point (you could argue thsi is one reason that they bother to sell direct to consumer).
But market forces online mean that the wiggles, etc will fight it out for sales and their price will always be cheaper (with tiny margins).
Which means brooks probably don’t sell high volume through their website, in the U.K. at least.
So selle italia decide to send all the brooks.co.uk orders from Italy where they have a streamlined online centre to send out small orders accross their other brands.
It’s not cost effective for brooks.co.uk to have a separate and low volume online centre based in the U.K., especially when they probably ship most of the orders to consumers outside the U.K..