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It’s only interesting if you think or believe that buying direct from Brooks is the only and preferred way to acquire a Brooks saddle.
That Brooks can tell it’s direct U.K. customers to do one gives an indication of how seriously it takes selling Direct in the U.K; most sales and how they want to sell will be through the distributor/ dealer network.
It’s a pretty odd situation having both direct and distributor led sales - it creates all sorts of weird tensions and issues. Like Brooks not being able to tell Direct customers where to buy and Extra not being able to do the same.
Howard
@mmccarthy
Oh yeah I get the distributor aspect. I was more calling into question how that article stating that saddles are available via a third party makes the whole "Brooks can't sell their saddles to UK customers because they come from Italy" story "fake news".
A UK customer cannot order a UK-made Brooks saddle from Brooks. That is still true right? And pretty ridiculous, hence why it's newsworthy.