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Online grocery shopping grew 80% in March / April this year (in line with the lockdown) but that 80% growth still took it to less than 50% of the overall grocery market in the UK.
Loads of people in our age bracket are using online services but try getting people in their 60s+ to change their habits / get a computer etc. Not going to happen.
I think something like 15% of people over 70 use online shopping at all, let alone grocery shopping.
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What Ed said. I couldn't get a slot for love nor money during the first lockdown, for either delivery or click and collect. Then imagined what it would be like for someone more vulnerable or less internet savvy to be going through the same thing. It was anxiety inducing enough even for me. We also had the added pressure of our daughter still being on formula at the time but friends (both on and off "here") were kind enough to pick some up when they were doing their shops. If my parents couldn't get a slot because I took one (not possible due to geography, but used for analogy), I would feel fucking terrible. I am lucky as I am not in a high risk group and have a car so I can go to the big Tesco by myself during quiet times and can afford to do a weekly/biweekly shop in one go.
Edit: just remembered, we got one slot about 4 weeks out. But by then we had already got into the habit of me going in person so altered our order to things that other family members/in-laws needed as they were having the same trouble but no car, more vulnerable etc and we couldn't gift the slot to them.
I believe most supermarkets have increased their driver numbers (anecdata), but I'm still not going to get groceries delivered.
Why aren't people ordering deliveries instead? Lack of delivery slots? I do feel bad about delivery drivers being exposed to risk while out and about, but isn't it better that most people stay at home and get things delivered? (and fewer people out means less risk for delivery drivers)