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it depends where your pipe is running for the waste underneath. If your fitting something like above which was similar to the last dual bath the waste was in the centre of the bath under the taps which looks right. I think if the waste was at either end and the taps are in the centre it'll look stupid and would annoy me if it was my own house.
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We've had taps and waste in the middle, shower at one end for about 10 years with no issues.
One thing to watch out for is a dual ended bath has two head ends and no foot end. So the slope is shallower making the showeree stand further into the bath and possibly the bath will be more sloping underfoot. Probably unnoticeable (ours is fine) but in our last place the shower was at the head end of a single-ended bath which had a more pronounced slope, and with soapy feet I'd sometimes start sliding towards the plug. Very comic.
Id fit it at the shower end personally, although last dual bath i fitted had the waste in the centre.