-
Probably. We don't know yet AFAIK and they still had to sell rather a lot of kit as of last autumn to even make any money.
But I think the days of them pissing money up the wall to build the brand are gone I'm afraid. RCC is a case in point, they can talk about community all they like but it's gone from being a good value coffee subscription to paying for the privilege of being allowed to buy the latest kit.
I’m suggesting the boom in cycling from the pandemic probably didn’t hurt them.