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It seems a little odd given that they have presumably had their best year for some time.
I don't know what makes you think that but Rapha have been making huge losses and as far as I know still haven't made a single penny of profit.
No longer posting our roundels is part of much wider programme of cost cutting. This was the situation in October of last year, before a global pandemic came along which I'm sure has affected them in various ways too:
https://www.cyclingweekly.com/news/racing/rapha-roll-back-discounting-try-halt-losses-441389
Fox
GoatandTricycle
Any idea how many are normally issued?
It seems a little odd given that they have presumably had their best year for some time.