EU referendum, brexit and the aftermath

Will that be for directly shipped from China or any brand made in China?

You're into the work of rules of origin there, and I think the answer is "it's complicated".

One of the reasons that the EU laughed at us when we requested that goods "from" the UK count as made in the UK was to avoid us "assembling" stuff from China/elsewhere by sticking it in a new box and selling to EU customers at a rate that massively undercuts their own retailers.