• I wonder if some of that is the studios wanting to test more streaming releases. They have been wanting simultaneous cinema and streaming for years but the cinemas hate it and would boycott the films completely in normal times.

    The theory is there is a market of people that don't mind paying the ticket price of seeing the new film (perhaps £30 quid for a couple at the cinema or for 24 hour stream access) and don't currently go to the cinema because of the extra effort of things like organising babysitters.

  • I agree, I think the 12 month limited plan will become normal in 2022 and large Cinema’s will struggle. I have no sympathy as since they started selling hot food smothered in cheese I’ve largely avoided anything but small independent places with no hot food.

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