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Oh, sorry.
Two reasons, 1, that always happens because for some reason changes in the current retail price of Rolex and Omega always seem to have an immediate effect on the secondary market. 2, due to the movement change the old one is likely to be seen as more authentic and original, hence more desirable.
As Howard said, mostly because they can, but they have been using the co-axial escapement as a reason to hike prices for years. Looks like it will have their master chronometer certification and there's also definitely a higher cost in achieving that. Applied logo (maybe only on the sapphire sandwich?). Maybe a few other things.