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As Howard said, mostly because they can, but they have been using the co-axial escapement as a reason to hike prices for years. Looks like it will have their master chronometer certification and there's also definitely a higher cost in achieving that. Applied logo (maybe only on the sapphire sandwich?). Maybe a few other things.
Regal
jv
Why would the price increase? The changes are barely noticeable and it’s not like the current form went to the moon