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To move potential buyers away from your item to their identical but cheaper one, while increasing perceived market value of the item?
I ducking hate how targeted online advertising and social media content have created impenetrable ideological echo chambers. Used to be you could guesstimate what sort of mindset someone might have from the papers they read, the tv they watched, their education or employment. Now, I have no way of knowing what ‘world’ people around me are exposed to, even my own kin who seem to inhabit a completely alien reality to mine.
People who buy stuff on eBay, then go radio silent. Why FFS?