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I can't imagine I'd last long trying to troubleshoot a lightbulb with an app either.
Think I've told it before but I went to view a nearby flat that was for sale (similar size to ours but with an extra bathroom and direct access to a shared garden).
Upon entry the agent had a torch with her, she used it to view the instructions that were written on a piece of paper on the wall that included the wifi details, how to download the appropriate app and then pair with the lights in order to turn them on. Unsurprisingly she preferred daytime viewings.
(It would have been the first thing I'd have ripped out had we decided to move there.)
Greenbank-
I think having wireless switches would fix that - they're battery operated (which is an obvious shortfall, but they last fucking ages apparently) and you just need to stick them to a wall, or you can have TV remote style ones. Completely bonkers if the lights are reliant on wifi though.
Smart home stuff is the last thing I'd be arsed about. I'd much rather spend my time getting the more physical stuff right, floors, doors, windows etc compared to having lightbulbs I can fuck around with on my phone.
Nef
If the difference is between chasing a new switch cable in, or going wireless - I reckon a lot of people will opt for wireless. But as you say, there's going to be a whole load of new problems to go with the new tech.
I can't imagine I'd last long trying to troubleshoot a lightbulb with an app either.