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This is true, the Hue lamps are not cheap though with built in programming, I had one in the front room, it was flashing and wouldn’t settle down even with the Philips app on my phone.. probably my lack of tech understanding.
Also the domestic market is flooded with E27 led filament lamps, prices have fallen significantly I think.
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If the difference is between chasing a new switch cable in, or going wireless - I reckon a lot of people will opt for wireless. But as you say, there's going to be a whole load of new problems to go with the new tech.
I can't imagine I'd last long trying to troubleshoot a lightbulb with an app either.
Wireless switches are surely gonna take off in the next few years. So much more convenient to install.