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You mean all of this is your doing? https://www.youtube.com/watch?v=0EwQepDqru8
Interesting about the adstock, never heard that term before. It'd be impossible to do objectively, but I'd love to run modern day analysis on some 'classic' ads (Guinness Surfers, Nike Write the Future etc) and see how they fare. Nowadays there's a constant tension between creative and client: client wants something new and innovative but also wants to know exactly what it will look like and be sure that it will 'work'. Not always the best process for creativity, but there's enough brave clients to make some interesting stuff happen still.
"I confess" >>>>>>>>