interesting role! B2B can be a bit of a minefield for analysis, due to long purchase decision making cycles;
See an ad--> take it to someone senior --> take it to some random committee--> get finance sign off--> purchase
Can be hard to keep track through the whole process when we look at it aggregate, individual data tracking obviously helps.
interesting role! B2B can be a bit of a minefield for analysis, due to long purchase decision making cycles;
See an ad--> take it to someone senior --> take it to some random committee--> get finance sign off--> purchase
Can be hard to keep track through the whole process when we look at it aggregate, individual data tracking obviously helps.