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interesting role! B2B can be a bit of a minefield for analysis, due to long purchase decision making cycles;
See an ad--> take it to someone senior --> take it to some random committee--> get finance sign off--> purchaseCan be hard to keep track through the whole process when we look at it aggregate, individual data tracking obviously helps.
Sam_w
Soul
Fair enough. I'm moving into a programmatic / analytics role in Merkle B2B soon so wondering if you'd crossed paths recently with the team. Definitely feels like some of the larger B2B clients there could build a solid case for econometrics.