Good, bad, ugly in ads, adverts, advertising

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Sam_w in reply to @abr

I do the analysis for Just Eat ads... nowhere near hitting diminishing returns yet, so expect to see the ad or similar ones for a while yet...

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abr in reply to @Sam_w

Terrible news - how is that measured for TV ads out of interest?

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Sam_w in reply to @abr

Lots of different ways. I use econometric models to statistically unpick how many customers are directly influenced by the advertising.
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Soul in reply to @abr

Assume it's econometric modelling - matching app revenue against GRP pressure by region and, with enough data, you can predict ROI based on adspend in.

^ too slow.

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