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• #452
Every. Fucking. Advert. Is. COVID. Related.
Staaaahp.
American version but still:
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• #454
Much genuine. Very brand.
(Holy crap though I would murder for some Taco Cabana right now)
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• #455
Uncoronaelated but very much enjoying these too:
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• #456
Haven’t seen this in years. So good.
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• #457
Just good to see RB and a man genuinely content with his hygiene.
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• #459
Orwellian
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• #460
That's a prime (excuse the pun) example of journalists lifting directly from a press release without rewriting any of it
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• #461
classic
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• #462
I imagine it’s very likely those local stations are owned by the same broadcast group and that is a ‘must run’ story. Money protecting money.
John Oliver did a segment on this crazy shit a few years back:
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• #463
The copy is rendered meaningless by prudism though:
aims to raise awareness of washing with water as an essential part of daily personal hygiene.
https://www.geberit-aquaclean.co.uk/the-shower-toilet/testimonials/richard-blackwood/
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• #464
Not an advert per se but this statement by Ben and Jerry's is powerful, given the virtue signalling usually hailed by corporate brands
Silence Is NOT An Option
All of us at Ben & Jerry’s are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. We have to speak out. We have to stand together with the victims of murder, marginalization, and repression because of their skin color, and with those who seek justice through protests across our country. We have to say his name: George Floyd.George Floyd was a son, a brother, a father, and a friend. The police officer who put his knee on George Floyd’s neck and the police officers who stood by and watched didn’t just murder George Floyd, they stole him. They stole him from his family and his friends, his church and his community, and from his own future.
The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy. What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning. What happened to George Floyd in Minneapolis is the fruit borne of toxic seeds planted on the shores of our country in Jamestown in 1619, when the first enslaved men and women arrived on this continent. Floyd is the latest in a long list of names that stretches back to that time and that shore. Some of those names we know — Ahmaud Arbery, Breonna Taylor, Oscar Grant, Eric Garner, Trayvon Martin, Michael Brown, Emmett Till, Martin Luther King, Jr. — most we don’t.
The officers who murdered George Floyd, who stole him from those who loved him, must be brought to justice. At the same time, we must embark on the more complicated work of delivering justice for all the victims of state sponsored violence and racism.
Four years ago, we publicly stated our support for the Black Lives Matter movement. Today, we want to be even more clear about the urgent need to take concrete steps to dismantle white supremacy in all its forms. To do that, we are calling for four things:
First, we call upon President Trump, elected officials, and political parties to commit our nation to a formal process of healing and reconciliation. Instead of calling for the use of aggressive tactics on protestors, the President must take the first step by disavowing white supremacists and nationalist groups that overtly support him, and by not using his Twitter feed to promote and normalize their ideas and agendas. The world is watching America’s response.
Second, we call upon the Congress to pass H.R. 40, legislation that would create a commission to study the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies. We cannot move forward together as a nation until we begin to grapple with the sins of our past. Slavery, Jim Crow, and segregation were systems of legalized and monetized white supremacy for which generations of Black and Brown people paid an immeasurable price. That cost must be acknowledged and the privilege that accrued to some at the expense of others must be reckoned with and redressed.
Third, we support Floyd’s family’s call to create a national task force that would draft bipartisan legislation aimed at ending racial violence and increasing police accountability. We can’t continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population.
And finally, we call on the Department of Justice to reinvigorate its Civil Rights Division as a staunch defender of the rights of Black and Brown people. The DOJ must also reinstate policies rolled back under the Trump Administration, such as consent decrees to curb police abuses.
Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. We have to use this moment to accelerate our nation's long journey towards justice and a more perfect union.
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• #465
Nescafé instant coffee in a can, party in a launderette because some twat plays a guitar. Fuck right off.
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• #466
I'm not sure I've ever said anything positive about an advert before, but I've just seen the Just Eat advert with Snoop Dogg for the thousandth time and it still makes me laugh.
"Private jet in the night sky. My man hang glides by by with my fried rice."
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• #467
It's a good ad but I was just thinking it must've reached saturation point and the law of diminishing returns is coming into effect. Definitely starting to annoy me, especially since it still gets stuck in my head every time.
Have a feeling they are playing it a zillion times to make what they must've paid Snoop Dogg look more cost effective.
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• #468
I do the analysis for Just Eat ads... nowhere near hitting diminishing returns yet, so expect to see the ad or similar ones for a while yet...
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• #469
Terrible news - how is that measured for TV ads out of interest?
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• #470
Lots of different ways. I use econometric models to statistically unpick how many customers are directly influenced by the advertising.
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• #471
Assume it's econometric modelling - matching app revenue against GRP pressure by region and, with enough data, you can predict ROI based on adspend in.
^ too slow.
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• #473
Do you do anything with Merkle?
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• #474
I don't, I know some people over there from previous roles, but paths don't cross that often anymore.
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• #475
Fair enough. I'm moving into a programmatic / analytics role in Merkle B2B soon so wondering if you'd crossed paths recently with the team. Definitely feels like some of the larger B2B clients there could build a solid case for econometrics.
The whole thing is a pisstake.
New page win. I mean advertising, obviously.