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I do the analysis for Just Eat ads... nowhere near hitting diminishing returns yet, so expect to see the ad or similar ones for a while yet...
Sam_w-
Terrible news - how is that measured for TV ads out of interest?
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Does it take into consideration things like the lockdown driving people to order more takeout as a replacement for restaurants? I've always wondered how precise it can go when measuring impact of ads (I'm a freelance creative that that often works in ad land, hence the interest). Not trying to knock the efficacy of your analysis, just curious as to how that side of it works.
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I do the analysis for Just Eat ads
"I confess" >>>>>>>>
abr
tb
itsbruce
It's a good ad but I was just thinking it must've reached saturation point and the law of diminishing returns is coming into effect. Definitely starting to annoy me, especially since it still gets stuck in my head every time.
Have a feeling they are playing it a zillion times to make what they must've paid Snoop Dogg look more cost effective.