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It's not about noticing them.
Samsung TVs 'phone home' around 2-400 times a day with information on your viewing habits which they then sell to 3rd parties. Despite GDPR, there is no way to opt-out of this.
If you can, block these domains on your network:
samsungads.com
events.samsungads.com
config.samsungads.com
tvx.adgrx.com
samsungotn.net
samsungrm.net
samsung.net/ads
Soul
@cozzzzzzzz
can't say I notice the ads if there are any. from a quick google, looks like they show up on the left-most tab on the home bar. most of the time you're navigating to and between the various apps on the home bar and I don't really highlight that tab. will take a look on my set again tonight. I'd say I was p sensitive to ads too