Electronic & Hydraulic Shifting (Di2, Ui2, customisations)

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leggy_blonde

So why is di2 more expensive than mechanical? Surely cant be marketing/hype otherwise one of the brands would just slash prices to follow costs and clean up.

Btw I'm not denying that the motors etc themselves cost pennies but maybe their integration into reliable bike components costs?

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PhilDAS in reply to @leggy_blonde

Surely cant be marketing/hype otherwise one of the brands would just slash prices to follow costs and clean up.

There's a balance to be had with a race to the bottom and maintaining a market value because it gives you a better margin

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