Electronic & Hydraulic Shifting (Di2, Ui2, customisations)

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leggy_blonde

So why is di2 more expensive than mechanical? Surely cant be marketing/hype otherwise one of the brands would just slash prices to follow costs and clean up.

Btw I'm not denying that the motors etc themselves cost pennies but maybe their integration into reliable bike components costs?

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andyp in reply to @leggy_blonde

Mechanical derailleurs have benefitted from 75 years of R&D, so the sunk costs have been amortised significantly. The electronic versions have only been meaningfully developed for the mass market in the past 20 years, so the R&D costs are higher and will take longer to amortise.

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amey in reply to @andyp

Mechanical derailleurs have benefitted from 75 years of R&D

we can safely deduct the campag years from this

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