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By the time you're spending di2 money, who cares about saving £25 on a £250 mech
It's not about individual aftermarket components, it's about whether OEM pricing of complete groups allows a worthwhile difference between 105 and Ultegra equipped complete bikes. If 105 Di2 means electric gears on sub-£2k Specializeds, Treks and Giants, bike factories will be pressing Shimano to get on it.
gbj_tester
My point is that the non eletronic parts all have big added $ value with DA whereas the difference in those parts between 105 and Ultegra is only a few quid. By the time you're spending di2 money, who cares about saving £25 on a £250 mech. The price gaps need to be bigger for it to be worth it