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We sell cube and if anything their quality is excellent (these days at least), frames are generally straight and neatly built (way more consistent than cannondale for instance) bikes well assembled out of the box, only repeat issues we’ve had is with the plastic covers for the internal routing on the entry level mtbs pulling through occasionally.
The Nuroad range is fantastic, if @Velocio’s friend can stretch to £1300 and find a nuroad race in their size they’re onto a winner.
There are "Triban" at that price range. Good shout.
I hope Cube have improved their QC, because it was pretty poor... They also had ridiculous terms for their warranty.