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  • yeah that's what i was hoping you'd say.

    i'm trying to disabuse someone of the notion that they need a fully personalised, all singing, all dancing handmade custom job for day one. that's something you scale up to... maybe.

    i've listed the following reasons:

    you'll benefit from being able to build it yourself using the providers templates which will be super easy to upscale

    comes with an ecommerce platform baked in (for the most part)

    the SEO is handled for you

    you'll not have to worry about hosting fees and faffery

    you can maintain it yerself and you don't have to wait for your designer / dev to pull a finger out if you want updates

    all of which frees you up to do your social media marketing etc.

    anything i've missed?

  • The product is instantly searchable on Etsy which provides a much greater degree of exposure. A standalone website is unlikely to have any serendipitous traffic, unless you pay for Google listings etc.

  • exactly. i think part of the problem is people see cathkidston.com and think "that looks easy, yeah i'll do that".

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