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Adhiero
That's just purchasing carbon offsetting, isn't it?
Which reminds me of the whole Ryanair "carbon offsetting" debacle. People were given the option of offsetting the carbon of their flight by contributing to Ryanair's offsetting scheme. It then turned out that carbon offsetting isn't really regulated, and Ryanair's whole scheme was a single acre plot of trees (can't remember the exact size, but it was sufficiently miniscule for an international airline).
O'Leary was quoted as saying "From an acorn, grows a mighty oak!", despite the fact that they'd offset less than 0.01% of their emissions.