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Yes, exactly. There's a reason why we don't see people importing those wheels and selling them for £450 or £500 - it just doesn't work unless you put in a big mark-up.
It's the same for the big manufacturers: if we could see inside their cost struture, I'm sure we'd find most of it in the West, where they market and sell the wheels, not in China, where they make them.
frank9755
Yeah that's largely what I was getting at. My original point was that to start a company importing frame or wheels it's not a simple as buying £400 frames and selling them at £800 for 100% profit, there's a lot more costs and liability involved which pushes up the RRP and reduces profit.