The only minor flaw is that its success depends, to an extent, on people believing that it is something that it is not.
One of the things that endeared Hunt to me was the fact that they were pretty open with their early wheels that, yes, they were made from OTP components and that if you wanted you'd be able to buy the components and build them up yourself. There was none of this 'our new patented proprietary rim which our designers have optimised for aerodynamics and handling' when actually it's an OTP rim from China that's been on the market for 4 years.
Sounds very familiar with Thesis buying Carbonda frame sets - check out the comments, there's a reply from Thesis blurting out that very spew of bullshit.
One of the things that endeared Hunt to me was the fact that they were pretty open with their early wheels that, yes, they were made from OTP components and that if you wanted you'd be able to buy the components and build them up yourself. There was none of this 'our new patented proprietary rim which our designers have optimised for aerodynamics and handling' when actually it's an OTP rim from China that's been on the market for 4 years.