You are reading a single comment by @Scoot and its replies.
Click here to read the full conversation.
Scoot-
I haven’t said that I’d never purchase Rapha again, just that while I was deliberating they endorsed Dygert so I shopped elsewhere. Clearly the reason that we connect with brands is that they profess to represent similar ideals and we therefore connect with them. Those two don’t represent what I’d like to see in the world, brands are choosing to pay them/advertise using them and we get to choose where to spend our money. From a branding point of view, I know little about Sram/canyon other than functionality. From Rapha I hadn’t expected this.
LukeG
They reflect so badly on the brands with which they associate. Expected better than Rapha’s recent endorsement and its put me off the brand a bit. Needed some new bibs so bought elsewhere