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They spent about half a milion euro on the project, and only made 7300 of the first batch. They make 4 million bikes a year (half a mil being Rockrider 340s) so they're not making money out of this one, it's more of an image product. Allegedly they aren't making money out of the top of the range Van Rysel either.
Lolo
miro_o
I want one a lot. I hope they make loads too.
Curious about the scales of R&D, sales and profit of a project like that vs something like the specialized aethon.