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Charisma and energy.
Not to get all MSM is biased, but we rarely see his side of him. But yet when you hear foreign correspondents who've been at his events and in rooms when he's been schmoozing they'll comment on it.
The guy made most of his money in entertainment. He knows how to perform and make you feel good. When all you see is a odious fat cunt, it's easy to miss this side of him.
I'm still trying to get my head around why Trump is so popular?
I'd love to see the ranking of reasons for why people voted for him...