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Yeah, I get where you're coming from, particularly when it's a firm like Hellman's who take legal action to try to ban people from using the term 'vegan mayo' and then have the brass bollocks to bring out a product called 'Vegan Mayo'.
Round these parts, we've not got much access to the shops that stock the independent brands - big Tesco, NISA and a few small local shops which are a bit shit for anything vegan. This isn't trendy north London.
kl
@Oliver Schick
I think it's still interesting when the big brands get involved (reach etc.), but as Fat Gay Vegan always warns, let's make sure the smaller, independent producers, who are often passionate about veganism, aren't crowded out.
I usually try products from major producers once or twice and then go back to buying similar independent products.
Most recently, I found vegan burgers from Bird's Eye somewhere, which I thought were very good. However, there are so many now that I have no need to buy them.