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I'm not sure how people choose where to draw the line
It's a fair point.
For starters in terms of rank hypocrisy, which I don't think is the be-all anyway but still...
...Dyson differs from Ratcliffe, in that Ratcliffe is (imo) a PE-style investment mogul. Offshoring and reducing tax liabilities is part of his bread and butter. He doesn't promote a carefully curated public image as some great British innovator bringing manufacturing back to the UK.
I can't buy some Ineos fuel additive at John Lewis.
A sportsperson sponsored by a company does not have the same relationship as the creator of the company with the same name who uses the synergy between the two to allow them a pubic platform.
These are my reasons. Which when you think about it is forms probably the most self-definingly metropolitan elite protest you can imagine.
No, he used his cycling ability to promote and increase the profile of a chemicals company owned by someone who used their immense personal fame and wealth to amplify the Brexit message only to later move to Monaco.
I just find these strangely specific boycotts a bit weird, I'm not sure how people choose where to draw the line