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Ha. No worries.
I head up our data / performance function for EMEA so I’m definitely deep in it.
I would say that most large agencies and large clients are so concerned with improper use of data (especially since GDPR) that they’re under using data rather than over using it or using it in an unethical way.
My specific role is with only B2B clients where the whole point is to target extremely small or hard to reach segments. I’m certainly not about high reach, high turnover revenue campaigns. Most of the work we do isn’t even attached to products you can buy off the shelf.
Soul
Honestly that one particular element isn't that bad.
But it's a small part of a whole industry which doesn't want to consider the ethical and long term consequences of what it's doing. It's a bit like the people working on the Manhattan Project. Except this time the technicians and scientists are part of something generating such unfathomable sums of money that there will never be an impetuous to take stock of what is going on.
Sorry, not to be a dick about your work depending on what it is - I've also worked in industries with dubious ethics.