I was on a call years ago for a Sony ad and they were discussing what ethnicities could be
cast depending on which market the ad was going to run in. Black was the least popular
and definitely a no-no for all of Asia, only really acceptable in "western" countries.
I was on a call years ago for a Sony ad and they were discussing what ethnicities could be
cast depending on which market the ad was going to run in. Black was the least popular
and definitely a no-no for all of Asia, only really acceptable in "western" countries.