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We were up in Scotland in August and the messaging there was much more cautious that it is down here. We turned the radio on and happened to hear Sturgeon saying something like "if your life feels pretty normal then you're doing it wrong". It made us feel quite guilty since we were on a completely "unnecessary" holiday and it was a strikingly different tone from the "go to the pub and wash your hands" chat that we are used to down here.
If that's a problem, it's because the govt advice either isn't strict enough or clear enough. It's the equivalent of doing 30 in a 30 zone - they'll counter they're obeying the rules.