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TRA
That's the thing with modern 'branded collab' car stereos; the actual components are shite and have nothing to do with, in this case, B&O, and the system just uses 'clever' processing to make things sound 'better' at, like you say, mid-volume... Similar to how Bose can make their tiny bluetooth speaker fill a room.
I had an Audi A5 as an insurance-supplied hire car for a few months, it too had the B&O system with a zillion speakers and a subwoofer. Sounded terrible, no real bass below 50Hz, you could hear the processing compress the sound as soon as the bass kicked in when the volume was up so that the total power output stayed below that which would melt the puny amp.
I was surprised by this and googled to find photos of the actual speakers; they're all shitty Chinese paper cone drivers with tiny magnets, including the 'sub' which is all of 8" and shallower than a dinner plate.
You can't cheat physics.