-
But I think that unless there is a specific deal, the UK becomes outside EU VAT laws and EU companies won't have to charge UK customers the VAT on services. It'd be for the UK Govt to get it from the people who took the service assuming they can prove it was used.
That said, given how many tech companies are not based in the UK, I'd expect VAT on netflix, itunes etc would be a high priority part of negotiations.
Just checked EU advice:
but also
So for my company at least, we won't need to pay UK VAT unless there's a new agreement. Whether the UK later applies penalties to the customer I have no idea as there's no real proof that they gained services I'd imagine it'd be nigh on impossible to enforce.