It can, but it’s going to introduce a new audience to the sport. I don’t like the way the hype machine works but it will be good for road cycling and pro cycling in the long term.
I'm not sure it will translate to more fans for the sport, as this isn't really indicative of the sport as a whole.
@snoops started
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It can, but it’s going to introduce a new audience to the sport. I don’t like the way the hype machine works but it will be good for road cycling and pro cycling in the long term.