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It's always been a marketing led brand first and foremost, so I'm not surprised this is where it's at today.
You can say what you like about the products, but their marketing remains well ahead of their rivals.
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It's a brilliant collab, but thinking back to why Mottram started rapha it's funny where it's ended up. This jersey is, albeit ironically, exactly what the first Classic Jersey was designed to be an antidote to.
Spot on analysis here.
I will mull it over while I follow EF from race to race trying to get them to throw a Palace bidon at me so I can sell it on eBay.
andyp
Fox
@villa-ru
It's a brilliant collab, but thinking back to why Mottram started rapha it's funny where it's ended up. This jersey is, albeit ironically, exactly what the first Classic Jersey was designed to be an antidote to.