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For all we know, the rest of the bids were £20-30k lower and they couldn't believe someone was willing to set a new record price for the road in a pandemic and knew they were accepting an unrealistic offer, so won't be surprised when rogan comes back saying sorry Gov, throw us a bone
It's also possible that others bid more but their position was weaker than Rogan's and there was less chance of them going through with it.
I would have thought the Stamp Duty Holiday would drive a need to select buyers who stand the best chance of going through with the purchase at the agreed price or thereabouts in the shortest possible timescale.
For all we know, the rest of the bids were £20-30k lower and they couldn't believe someone was willing to set a new record price for the road in a pandemic and knew they were accepting an unrealistic offer, so won't be surprised when rogan comes back saying sorry Gov, throw us a bone