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I hear you, I think my 'un-scientific' comment was more aimed at the fact that there's no explanation of how / why this is 'safe', and as you say, will surely lead people to question why it's one rule for them and another for some.
There are loads of shit-hot directors, actors and DOPs in the UK, it hardly seems business critical to fly someone in from the US to direct an ad campaign.
tb
All of the rules are about managing probabilities at a population scale.
Allowing small, specific groups to be exempt is absolutely consistent with the science, because even the worst case scenario doesn't significantly increase spread at a population level.
Whereas every grumpy git in the land deciding not to follow the rules does significantly increase spread.
Although if allowing the former results in lots of the latter, which we know it does, well...