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My S-Works road bike that's still going strong cost half that. Though thinking about it, maybe that's actually an advert for their durability rather than a diss? It's still just mental. It's a gravel bike. It's gonna get dropped, pinged with rocks, covered in dust, grit, water, shit, whatever.
Tripster frameset that did Badlands costs what, £750 brand new? Yeah, it's not sexy carbon and weighs a bit more but I won't be crying when they throw mine out of the plane onto the runway.
Them and Trek seem to be going down dark alleyways, wanking each other off, adding loads of holes to frames and then slapping down random numbers Uno style.