On the other hand, TV viewership was up over 60% globally for premier league matches in the second half of last season so there is talk of a cash windfall for Premier league football if that continues into this season.
They will welcome this rebate and the market will see a slower rate of growth after broadcasters overpayed for rights in the recent years. The big leagues and their big money players will be just fine. Sadly it will be the mid to lower league teams that bare the brunt of the lost revenues.
On the other hand, TV viewership was up over 60% globally for premier league matches in the second half of last season so there is talk of a cash windfall for Premier league football if that continues into this season.