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I can’t understand how they keep dropping the ball with their message crafting, and especially their slogans. The Government developed an entire team of expert sociologists and psychologists dedicated to optimising public messaging impact (Behavioural Insights Team, hence privatised but still providing training to government), and I know firsthand how effective and proficient they can be at crafting these types of messages. How do they continue to get it wrong?
Adhiero
grams
Useful little article on why 'hands, face, space' isn't a particularly good slogan:
https://www.theguardian.com/world/2020/sep/19/scientists-criticise-uks-hands-face-space-campaign-to-control-covid-19-coronavirus