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I have one that looks very similar though has a slightly different code (UE43RU7400) - tis good, probably nowhere near as good as the higher priced TV's but for a relatively cheap one it performs well enough for me. Can't say I've ever noticed any adverts in the menu's but perhaps that's how they get you.
Not that I play games on it anymore, since the partner moved in & selfishly wants to watch TV during my [very slim] gaming time, I've been demoted to the screen work IT sent me for working from home!
Having said avoid Samsung, the consensus is that this is the best TV in the 43inch category...
If I were you, i'd be finding a way to fit a 48" TV into the space / budget you're looking at.